One of the major hurdles we faced was obtaining approval for above-roof signage in a city where it was typically not allowed. However, our team at Sign Art Studio was able to overcome this challenge by collaborating closely with the owners, architects and the City of Madison. Through this collaboration, we were able to develop a sign package that met the requirements of the Urban Design Commission and ultimately gained approval.

The resulting sign package was a well-designed and comprehensive solution that provided the necessary exposure for both the development and its office tenants. Our team's dedication to finding innovative solutions and commitment to delivering quality results was key to the success of this project.