WHO WE ARE:
Where it all began
First Shop and article from 2006
The story of Sign Art Studio began when I landed a job at a local sign shop at 19. Despite the instability in my life, I was immediately captivated by sign-making and its potential for my future.
In May 2005, Sign Art Studio began in a modest 150-square-foot garage in Mount Horeb, WI. With just $1200 to my name, I focused on hand-lettering storefront signs. However, a project came along that reshaped our path. I designed and constructed a monument sign for a commercial development, leading us into architectural signage.
In 2007, we moved to a more spacious 1800-square-foot shop, aiming to preserve traditional methods while embracing modern design. We crafted iconic signs, such as the Orpheum sign, during this remarkable time.
From 2007 to 2014, we remained a small team of three. However, we decided to expand, developing scalable processes and procedures. In 2017, we relocated to our current 15,000-square-foot facility.
Today, our focus is on national expansion and providing the best products and client experience in our industry. With over 30 dedicated team members, we continue to craft kick ass signs and appreciate the journey we're on.
Looking back, I never imagined this would be possible when I started Sign Art Studio. Working alongside an incredible team and witnessing the creation of top notch signage fills me with gratitude every day.
Dan Yoder
President
c. 2008

OUR VALUES
we are grateful and fulfilled
we are prosperous
we seek long term partnerships
WE HONOR OUR TRADE’S TRADITIONS
we ARE DOERS
THE TEAM
-
Allie Novitske
ACCOUNT EXECUTIVE
-
Luke Severson
ACCOUNT EXECUTIVE
-
Lindsey Mickelson
PROJECT MANAGER
-
Casey Niederwerfer
PROJECT MANAGER
-
Matt Tedore
LEAD DESIGNER
-
Josh Crowe
ESTIMATOR
-
Jon Negri
LEAD TECHNICAL DESIGNER
-
Kirk Crawford
TECHNICAL DIRECTOR
-
Callie Palan
PRODUCTION MANAGER
-
Adam Federman
PRODUCTION SUPERVISOR
-
Jeremy Reddell
PRODUCTION
-
ETHAN MARSH
PRODUCTION
-
Amy Fowler
PRODUCTION
-
AUSTIN HOLTZMAN
PAINT TECHNITION
-
Jacob Ott
MAINTENANCE TECHNICIAN
-
Lou Stremer
FIELD OPERATIONS SPECIALIST
-
STEVE MILLER
DIGITAL OUTPUT SPECIALIST
-
Chase Zimpel
FIELD OPERATIONS
-
Keegan East
PRODUCTION AND FIELD OPERATIONS TECHNICIAN
-
Tara Endres
FIELD OPERATION COORDINATOR
-
Jesse Weiher
FIELD OPERATIONS DIRECTOR
-
Stefanie Busch
ACCOUNTING ASSISTANT
-
Megan Baker
CONTROLLER
-
Campbell Johnston
MARKETING INTERN
-
Lindsey Yoder
VICE PRESIDENT
-
Dan Yoder
PRESIDENT
-
Remembering Jeff Vrstal
PRODUCTION SPECIALIST